Jess Asato MP has filed a legal claim against xAI, the company that designs and operates the ‘Grok’ platform. AWO is proud to act for Ms Asato in this claim.
Background
Ms Asato is a member of the UK Parliament. She was subjected in early January 2026 to manipulation of her image by Grok, Elon Musk’s AI chatbot – just like thousands of other women who were digitally undressed and portrayed in bikinis or in sexual or degrading situations. In response, X initially restricted Grok’s image generation to paid users only and eventually blocked Grok’s nudification capabilities for all users. Testing by NBC News showed however that Grok was recently still able to produce sexual deepfakes.
On 3 June 2026, Ms Asato filed a claim in the High Court in England for breaches of data protection law and misuse of her private information, seeking accountability from xAI, the company responsible for developing and deploying Grok. Her claim requests a number of remedies from the Court, including declaratory relief (a declaration of illegality of what happened to her), damages, and an order requiring xAI to stop all further illegality (including, for example, implementing measures to prevent this type of abuse from happening again).
AWO act for Ms Asato
We have already obtained the removal of the offending images and are now seeking redress and accountability for our client.
Upon filing her claim, Jess Asato MP said:
“Grok created deepfake pornography and sexualised content which harmed thousands of women and children.
“Its ability is not an accident, nor misuse, it is a design choice by its creators. In launching this case, I am pursuing accountability for those choices.
“I hope this legal action also gives voice to the thousands of victims in the UK, women, girls and horrifically even children, who were abused by Grok. I am calling on anyone in the UK who experienced the misuse of their image or video by Grok to come forward and support our legal claim.”
Ravi Naik, Ms Asato’s lead solicitor and Legal Director of AWO, said:
“At its heart, this case is about a single principle – that AI developers must answer for the way they design their tools. Where there is a wrong, the law must provide a remedy – and that is as true of artificial intelligence as of anything else. No one should be subjected to abuse like this, and no one should have to instruct a lawyer to get images like these taken down.
This content existed because of design choices made by xAI, and technology of this kind does not simply happen. It is built, and it is built deliberately. Grok was designed in a way that permitted the creation of non-consensual, sexualised and misogynistic images of women – and that outcome was a choice, not a glitch.
This is one of the first claims to test liability for the design of an AI system, and we hope it will make it clear to AI developers that safety cannot be an afterthought.
Ms Asato MP has shown real courage in stepping forward, and AWO is proud to support her. We're also ready to help anyone else who has been affected by this issue, especially those who want to have images removed from X."
We welcome anyone who has also been affected by nonconsensual deepfakes to get in touch by emailing us at grokclaims@awo.agency if they need our support in getting these removed from the internet. We however cannot offer immediate assistance nor other types of support – please refer to the resources on this police.uk page for a range of options.
Team & Contact
The team at AWO are Ravi Naik, Lucie Audibert and Alex Lawrence-Archer.
Marie Demetriou KC of Brick Court Chambers, Edward Craven KC and Rosalind Comyn of Matrix Chambers, are instructed as counsel on this claim.
Please contact Ravi Naik (ravi@awo.legal) for enquiries.