We are experts in online advertising markets and draw our data protection and human rights expertise to assist clients at the forefront of legal and public policy debates.
We have acted in groundbreaking legal cases on programmatic advertising. Regulators have relied on our legal submissions to assess the legality of third-party data tracking and systems like Real Time Bidding and we represented Tanya O’Carroll in her landmark ‘right to object’ case against Meta, which sets a precedent for millions of users of search engines or social media in the UK and EU. Our legal complaint against the consent practices of SBG, one of the UK’s largest online gambling operators, could have major implications for the multi-billion-pound online gambling sector in the UK and has consequences for all online advertising market participants.
We produce pioneering policy research such as a landmark study for the European Commission, won by competitive tender, to support the evolution of a balanced online advertising ecosystem. Our multi-disciplinary research has focused on improving advertisers’ and publishers’ experiences of the online advertising market and reducing the market’s impact on users’ fundamental rights.
We have been instructed by BEUC to draft a model complaint on the ‘Pay or Okay’ model as part of their efforts to make online advertising fairer for consumers.
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