We are experts in online advertising markets and draw our data protection and human rights expertise to assist clients at the forefront of legal and public policy debates.
We have acted in groundbreaking legal cases on programmatic advertising and highlighted its significant data protection risks. Regulators have relied on our legal submissions to assess the legality of third-party data tracking and systems like Real Time Bidding and we represented Tanya O’Carroll in her landmark ‘right to object’ case against Meta, which sets a precedent for millions of users of search engines or social media in the UK and EU. Our legal complaint against the consent practices of SBG, one of the UK’s largest online gambling operators, could have major implications for the multi-billion-pound online gambling sector in the UK and has consequences for all online advertising market participants.
We produce pioneering policy research such as a landmark study for the European Commission, won by competitive tender, to support the evolution of a more balanced online advertising ecosystem. Our multi-disciplinary research has focused on improving advertisers’ and publishers’ experiences of the online advertising market and reducing the market’s impact on users’ fundamental rights.
We support mission-aligned campaigning and advocacy efforts on online advertising, such as through the drafting of a model complaint on the ‘Pay or Okay’ model for the members of the European consumer protection organisation (BEUC) to use as part of their efforts to make online advertising fairer for consumers.
We also actively promote best practices within online advertising, and support strategies and methods to incentivise the adoption of alternative advertising models that do not rely on tracking, profiling, or third-party data sharing. Through ongoing consultation and thought leadership, we help shape emerging standards and innovation across the sector.
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